Short pieces on sales psychology, pricing and SME strategy. The questions clients bring to me, written up so others can use them.
In today’s volatile market, small and medium-sized enterprises (SMEs) across Iowa face increasing pressure to adapt, pivot, and perform, often with fewer resources than ever. The path to sustainable growth isn’t paved…
Read article →By László Szentkirály-Boda – Business Consultant & Psychology-Informed Marketer I’ve sat in countless meetings where a business owner stares at a graph that’s just… flat. Site visits are up. Engagement looks decent.…
Read article →Why They Didn’t Buy: The Real Psychology Behind Missed Sales By László Szentkirály-Boda, Business Strategist & Marketing Consultant You’ve done everything “right.”The product is solid. The offer is clear. You even ran…
Read article →Let’s be honest—Black Friday used to be a day. Now it’s a season. A digital circus. And for businesses, it’s easy to get sucked into the madness: slash your prices, pump out…
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